Our project engages with audiences by having them try to guess a multitude of plot holes. Mysteries such as the antagonist's motives, his masterful evasiveness, the protagonist's motives, and how the dynamics between them would develop if it were a real media text.
Additionally, If I had to distribute this as a media text, I would utilize both physical and digital distribution. Through physical distribution, I would put up flyers and do public presentations of me introducing my piece to the world. While for digital means, I would post my clips and highlights to social media platforms to attract audiences with the peak moments. I would also try to get a famous celebrity to talk about my media text and promote it.
Script
Alex: "Welcome back to another episode of interviewing movie directors everyone, today we have the co-producer and director of calling card!"
Marat (me): "Thank you so much for having me again Alex, what can I do for you?"
Alex: "Well, our viewers have been wondering Marat, how did you get the audience to engage with your film?"
Marat: "Great question, When we created Calling Card, we wanted our audience to feel the obsession that drove Matt and Oliver. Meaning, we specifically created Matt and Oliver to be appealing to certain audiences that relate to them.
Alex: "That's very creative of you. what about Shade? does he play a role in engaging the audience as well?"
Marat: "I'm glad you asked, because honestly, he plays a bigger role than the protagonists"
Alex: "go on"
Marat: "We included enigma code by showing the impact shade has on his surroundings and not revealing a single piece of skin to emphasize on the unknown that fuels the viewer's fear. This element also turns the viewer into a third detective as they try to figure out how, why, and who Shade is."
Alex: "amazing technique Marat. tell us more about the technical aspects of your film."
Marat: "Gladly, We chose low-key lighting style that appeals to most audiences. Using low-key lighting for the villain really creates a dark atmosphere that people associate with evil. This reinforces our concept of portraying shade as mysterious and unknown. Additionally, we chose an eerie soundtrack that instills unease because humans are literally WIRED to react negatively to low pitched sounds which connects back to our concept of engaging with our audience."
Alex: "So you purposefully imposed fear into your audience to get them hooked?"
Marat: "Yep. fear and paranoia"
Alex: "What a monster *jokingly laugh*"
Marat: "*Laughs Back*"
Alex: "Ahhhh, enough of that, how did you market your film successfully?"
Marat: "Well, First, we have to establish our target audience before we get into any specifics.
Alex: "Of course"
Marat: "Our primary demographic involves people ranged from 16-30 years old and a mixed gender demographic. So considering this, we would go for social media synergy, where we would "leak" grainy CCTV of Shade on platforms like TikTok and Instagram to create a viral mystery."
Alex: "Great choice, but how would people that do not have a phone access your content?"
Marat: "We would try to go for an streaming services. We would try to get a contract with popular streaming platforms like Netflix or Hulu and connect to people worldwide. These platforms are the perfect spot to do so because they have because they have built-in algorithms that find people that love dark and mysterious movies"
Alex: "Fantastic Marat, well, I think all of our questions have been answered. Thank you for showing up and giving our viewers some attention"
Marat: "My pleasure, Thank you for having me"
*Marat gets up and leaves*
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